By Peter Morey

When it comes to important corporate events, in my 33 years  experience as a professional photographer, I've realised that few PR's and execs realise the importance of giving a good accurate brief to the photographer they commission for the job. Don't get me wrong, some of my best friends are PR's, but often they have so many other things to worry about that they simply don't know how or why to brief a photographer before that all-important event.


Even though I always spend time preparing all my equipment before each shoot to prepare for any eventuality, it would make things easier for everyone if a corporate client spends a few minutes compiling a brief and sending it to me beforehand.  Firstly, remember that your whole function or event depends on the pictures you have taken, from capturing the important moments during the event, to the décor,layout and significant people attending it.

Some items on my wish list may seem obvious, but you would be surprised how many of my corporate clients don't provide this information. Here is what my own brief 'wish list' would look like and in case you were wondering, it would be great to get this brief at least one week before the actual event!

1. Date, venue and time.

2. Approximate number of guests.

3. Guest list (I'm not being nosy, but you may have a couple of VIP's on your list and that is really important to know when I'm looking at photographic opportunities).

4. What is the aim of the event?

5. Will there be any surprise moments that will happen during the event? (Yes I do need to know if your CEO is going to leap out of a huge cake or abseil down your new building).

6. Approximate running sequence of the event programme and estimated duration of the event.

7. Do you have a band or musical performer? If so, how long they will be playing for.

8. Will I need to take pictures of large groups (15 or more people)…if so I’d like to view the venue beforehand and see where you want these pictures to be taken.

9. Are there any special moments that I need to be aware of and who needs to be in the picture? (Think cutting a ribbon, an award ceremony etc).

10. Lastly, is there anything unusual about the actual location I need to know about? If the event is to be held in a remote area at the top of a mountain or down a mineshaft it would help that I know what to expect.

Knowing the location is especially important. I like to do a recce of the venue beforehand wherever possible and to know where the most important pictures will be taken. It is very important to decide on and book your photographer at least one month before the event. The last thing you want to do is to leave this to the last minute and having to hire someone that is not equipped to do the job. It is very helpful if you can advise on what props or angles I can use to enhance your pictures as much as possible. This is especially important if you would your event to get some media exposure. I'll be looking for one picture that encapsulates exactly what your event is all about. Having a good brief helps us both, you'll be getting useful input you may not have thought of, and I'll be able to maximise my knowledge of photographic angles and conceptualisation skills to shoot the best possible pictures.

Event pictures can be used in a variety of ways, for example we are able to frame a montage of your favourite event pictures that will look great on your company wall or with our on-site framing services, as a branded gift for your guests to take home at the end of the event.

The main reason why you should brief a photographer beforehand is that you are likely to get a better end result. When pictures are well planned, you enhance the quality of your pictures and if media exposure is part of your objective, they will be more media-friendly.

Peter Morey recently shared his skills during took part in a fun children’s photographic workshop. Johan Meintjies, head of the school photography club at Constantiapark Laerskool, organised the event, assisted by Liezel Britz who owns Cheese Photo company.

An enthusiastic group of 25 youngsters and their parents brought along their cameras and tripods to the event. As one of the most active local schools in photography, Constantiapark Laerskool holds a monthly photographic competition, which is open to both children and adults who enjoy photography. The top photographers in different categories are crowned during an annual event.

According to Liezel, the fun event commenced with a studio shoot where the young photographers tried their hand at capturing images of the model. The next focal point was a Harley Davidson, where participants experimented with torches, light techniques and sparkles to create action.

The group then moved outdoors to take pictures of Peter Morey’s house, where they learnt more about shutter speed, bulb function and photographing movement.

Liezel, who started her company in 2011, says her focus is teaching photography to young and old in a simple and practical way.

"Peter Morey is my mentor and all the kids love him as their favorite photographer, not only for his passion and success, but for the unlimited sharing of knowledge he passes onto them unconditionally," she enthused.

Liezel said she received many compliments from the parents afterwards, who said they had learnt a great deal while having fun at the same time.

She expressed the hope that Peter would be involved in more workshops in future. Peter in turn, recalls that that his own love of photography also started at a young age.

"When I was about 16, Mr Gane, my English schoolteacher asked us in the beginning of the year what hobbies we wanted to pursue. His wife (who happened to be a bombshell), was offering the photography club sessions, so I persuaded my best mate Dino to join me in signing up for the classes. When I told him how beautiful Mrs Gane was, and that it was a great idea for us to become photographers, he did not hesitate," he laughs.

Although his friend Dino later quit photography to become a lawyer, Peter says he is still friends with Mr Gane and his wife today. "I suspect Mr Gane was not really happy by my boyish enthusiasm for his wife’s great looks, but fortunately we have never discussed it," quips Peter.

Visit

www.cheesephotocompany.co.za or Liezel’s Facebook page under Cheese Photo Company Group for more information.